# Stellar AEO Labs > A leading consulting firm specializing in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to help brands win in the age of AI search. Stellar AEO Labs provides deep technical insights and strategies for e-commerce, media, fintech, SaaS and B2B businesses looking to optimize their visibility within LLM-driven search results and answer engines. Stellar AEO Labs has developed a proprietary framework for evaluating and scoring the key pillars of GEO. ## Core Pages - [Homepage](https://stellar-ai.co/): Overview of GEO/AEO consulting services. - [About Stellar](https://stellar-ai.co/about/): Background on our methodology and NYC-based team. - [AI Search Blog](https://stellar-ai.co/blog/): Latest research and guides on AI search visibility. ## Foundational GEO Guides - [Common GEO Mistakes](https://stellar-ai.co/blog/common-geo-mistakes/): Top errors businesses make when optimizing for AI search. - [GEO KPIs](https://stellar-ai.co/blog/generative-engine-optimization-kpis/): How to measure success in AI-driven search. - [What is GEO?](https://stellar-ai.co/blog/what-is-generative-engine-optimization/): A comprehensive introduction to the new frontier of SEO. - [GEO vs AEO vs SEO](https://stellar-ai.co/blog/geo-vs-aeo-vs-seo/): The differences between practices for SEO, AEO and GEO as they related to AI search. - [GEO Evaluation Guide](https://stellar-ai.co/blog/ai-search-readiness-geo-framework/): A step-by-step guide for how to evaluate your website for GEO-readiness. - [Social media impact on AI answers](https://stellar-ai.co/blog/social-media-influence-on-ai-answers/): Details on how much influence content of each social media platform has on AI-generated answers. ## GEO Technical Deep Dives - [AI engine citation pipeline](https://stellar-ai.co/blog/how-ai-search-engines-decide-what-to-cite/): The step-by-step process that AI engines use to decide which sources to cite in answers. - [Five pillars of GEO](https://stellar-ai.co/blog/five-pillars-of-geo/): 5 key areas that websites need to optimize for AI engines - content intelligence, structured data, authority signals, indexability, recency - [Real-time retrieval and ranking process of AI engines](https://stellar-ai.co/blog/how-ai-engines-retrieve-and-rank-sources-in-real-time/): Details of how modern AI answer engines use real-time search to retrieve relevant webpages, rank them and extract content to show users. ## AEO for E-commerce industry - [AEO for Retail & E-commerce Brands](https://stellar-ai.co/industries/aeo-for-ecommerce-and-retail/): Stellar AEO Labs' AEO program for retail and e-commerce brands — how AI engines and shopping agents choose which products to recommend, and how Stellar improves product content, structured data, feeds and third-party authority signals. - [AI Product Recommendations](https://stellar-ai.co/blog/ecommerce-geo-how-ai-systems-recommend-products/): How LLMs decide which products to surface. - [PDP Optimization for AI](https://stellar-ai.co/blog/pdp-geo-ai-recommendations/): Technical strategies for optimizing e-commerce product pages for GEO. - [5 steps to improve AI product discovery](https://stellar-ai.co/blog/ai-product-discovery-ecommerce-5-actions/): 5 simple steps that e-commerce brands can take to increase the chances of their products being recommended in AI-generated answers. ## AEO for Financial Services industry - [AEO for Financial Services Brands](https://stellar-ai.co/industries/aeo-for-financial-services/): Stellar AEO Labs' AEO program for banks, credit unions, card issuers, lenders, insurers, wealth managers and fintechs — how AI engines choose which financial providers to recommend, why AI gets rates, fees and policies wrong, and how Stellar improves product content, structured data and third-party authority signals. ## AEO for Publishing industry - [AEO for Media & Publishers](https://stellar-ai.co/industries/aeo-for-media-and-publishers/): Stellar AEO Labs' AEO program for publishers and media companies, including news, magazines, B2B and trade publications, review and affiliate sites and newsletters — how AI engines decide which publishers to cite, crawler access and licensing strategy, paywalled content, and how to measure AI citations and referral traffic. - [Strategic AEO playbook for news publishers](https://stellar-ai.co/blog/aeo-for-news-publishers-ai-search-strategy/): a practical AEO framework for media publishers to maintain narrative control, increase citation visibility, and turn AI answers into a new source of subscriber growth. ## AEO for Travel & Hospitality industry - [AEO for Travel & Hospitality Brands](https://stellar-ai.co/industries/aeo-for-travel-and-hospitality/): Stellar AEO Labs' AEO program for airlines, hotels and resorts, vacation rentals, cruises, restaurants, theme parks and attractions, tours, venues and tourism boards — how AI engines choose which travel and hospitality brands to recommend, why AI gets hours, prices and policies wrong, and how Stellar gets brands ready for agentic booking through AI agents like Muse and Instinct, ChatGPT apps and MCP. ## AEO for SaaS & B2B Services industry - [AEO for SaaS & B2B Services](https://stellar-ai.co/industries/aeo-for-saas-and-b2b-services/): Stellar AEO Labs' AEO program for SaaS companies, tech platforms, agencies, consulting firms and other B2B services — how AI engines build vendor shortlists, which third-party sources they cite (review platforms, Reddit, LinkedIn, "best tools" roundups), pricing and comparison pages, and how service firms get recommended for the right briefs.