# Stellar AEO Labs
> A leading consulting firm specializing in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to help brands win in the age of AI search.

Stellar AEO Labs provides deep technical insights and strategies for e-commerce, fintech, SaaS and B2B businesses looking to optimize their visibility within LLM-driven search results and answer engines.

Stellar AEO Labs has developed a proprietary framework for evaluating and scoring the key pillars of GEO.

## Core Pages
- [Homepage](https://stellar-ai.co/): Overview of GEO/AEO consulting services.
- [About Stellar](https://stellar-ai.co/about/): Background on our methodology and NYC-based team.
- [AI Search Blog](https://stellar-ai.co/blog/): Latest research and guides on AI search visibility.

## Foundational GEO Guides
- [Common GEO Mistakes](https://stellar-ai.co/blog/common-geo-mistakes/): Top errors businesses make when optimizing for AI search.
- [GEO KPIs](https://stellar-ai.co/blog/generative-engine-optimization-kpis/): How to measure success in AI-driven search.
- [What is GEO?](https://stellar-ai.co/blog/what-is-generative-engine-optimization/): A comprehensive introduction to the new frontier of SEO.
- [GEO vs AEO vs SEO](https://stellar-ai.co/blog/geo-vs-aeo-vs-seo/): The differences between practices for SEO, AEO and GEO as they related to AI search.
- [GEO Evaluation Guide](https://stellar-ai.co/blog/ai-search-readiness-geo-framework/): A step-by-step guide for how to evaluate your website for GEO-readiness.

## GEO Technical Deep Dives
- [AI engine citation pipeline](https://stellar-ai.co/blog/how-ai-search-engines-decide-what-to-cite/): The step-by-step process that AI engines use to decide which sources to cite in answers.
- [Five pillars of GEO](https://stellar-ai.co/blog/five-pillars-of-geo/): 5 key areas that websites need to optimize for AI engines - content intelligence, structured data, authority signals, indexability, recency
- [Real-time retrieval and ranking process of AI engines](https://stellar-ai.co/blog/how-ai-engines-retrieve-and-rank-sources-in-real-time/): Details of how modern AI answer engines use real-time search to retrieve relevant webpages, rank them and extract content to show users.

## E-commerce GEO Insights
- [AI Product Recommendations](https://stellar-ai.co/blog/ecommerce-geo-how-ai-systems-recommend-products/): How LLMs decide which products to surface.
- [PDP Optimization for AI](https://stellar-ai.co/blog/pdp-geo-ai-recommendations/): Technical strategies for optimizing e-commerce product pages for GEO.