Generative Engine Optimization

Increase visibility in AI answers

Stellar AEO Labs helps businesses become discoverable in AI search results. Our proprietary framework enables you to grow traffic by getting your content cited and linked by leading AI engines.

AI is becoming the new front door to the internet

User behavior is shifting from traditional search to AI-powered answers. If your digital presence isn't optimized for generative AI platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity and more, you’re invisible where decisions are increasingly being made. GEO (Generative Engine Optimization), also known as AEO (Answer Engine Optimization), can help prepare your business for this shift in consumer discovery.

AI search adoption
60%
of US adults say they use AI tools to search for information, not just for fun experiments.
Zero-click searches
59%
of Google searches in the US now end without any click to a website.
AI-generated summaries
50%
of Google searches already include AI Overviews, expected to rise to 75% by 2028.
High-impact sectors for GEO / AEO:
Retail & E-commerce
Media & Publishers
SaaS & B2B Services
Health Tech
Financial Services & Fintech

What clients say about Stellar

Real feedback from teams optimizing for AI search visibility.

5.0 on
Read Clutch Reviews

The Stellar AEO Labs assessment was incredibly helpful and spot-on for our brand. It broke down a complicated new search landscape into clear, actionable steps we could actually use. We now feel confident moving forward and being properly understood and recommended by AI platforms.

A rigorous framework designed to maximize AI citations

Stellar’s AEO-readiness framework evaluates how AI crawlers, answer engines and assistants index, interpret and trust your content across 5 critical pillars. Each pillar is assessed using a detailed rubric, developed based on how Large Language Models construct answers and decide which sources to cite.

Content Intelligence

How clearly your content explains concepts, entities and relationships so LLMs can extract reliable facts and quote them in answers.

Structured Data

How well your site exposes information through schema and machine-readable metadata so AI systems can ingest facts directly.

Authority Signals

External credibility signals, such as media coverage, expert authorship, industry references, and brand reputation, that influence how much AI trusts your content.

Indexability

Technical accessibility of your website: crawl paths, internal linking, page performance and architecture that allows AI crawlers to reach your content.

Recency

How frequently your content is updated and whether freshness signals show AI systems that your information is current.

What Stellar delivers

Through rigorous diagnostics, strategic recommendations, and hands-on implementation of GEO improvements, Stellar provides the specialized expertise required to make your brand visible, trusted, and cited across the AI search ecosystem.

AEO Diagnostics & Strategy

  • AI Readiness Audit: Deep-dive assessment of your existing content, schema, and authority signals to identify current GEO gaps.
  • Visibility Analysis: Snapshot of how your brand currently appears in relevant AI-generated answers across multiple AI platforms.
  • Strategic Roadmap: Prioritized step-by-step action plan of content, technical, and authority improvements.

Content Transformation

  • Entity-Rich Copywriting: Rewriting key pages with clear, entity-rich explanations and extractable facts.
  • RAG-Friendly Restructuring: Creating FAQs, definition sections, comparison pages and decision-guidance content.
  • Video & YouTube Optimization: Structuring video metadata and transcripts to maximize AEO value of your multimedia assets.

Technical GEO Implementation

  • Advanced Structured Data: Implementing comprehensive JSON-LD schema markup for entities, products, services, FAQs and articles.
  • Crawler Optimization: Crawl and accessibility optimization for AI bots including robots, sitemaps, and llms.txt.
  • Content Discovery: Site architecture improvements to strengthen internal linking and content discoverability.

Monitoring & Enablement

  • Approach Evolution: Ongoing strategy updates as AI search engines and citation patterns evolve.
  • Visibility Tracking: Monitoring of your brand’s citation patterns and knowledge graph presence compared to key competitors.
  • Internal Team Enablement: Custom workshops, playbooks, and training to help you operationalize GEO best practices.

AEO Engagement Options

Every engagement begins with a focused AEO assessment of the current state of your website. Companies can choose to have Stellar implement the highest-impact improvements through a Launch Sprint, or partner with Stellar for ongoing optimization and monitoring. Projects start at $5,000.

AEO Roadmap
7–10 days
  • Comprehensive assessment across 5 AEO pillars.
  • AI search visibility snapshot on major AI platforms.
  • AEO-readiness score and competitor comparison.
  • Prioritized roadmap of technical, content and authority improvements.
AEO Launch Sprint
6-8 weeks
  • Everything in the AEO Roadmap tier, including comprehensive AEO assessment and AI visibility snapshot.
  • Implementation of the highest-impact AEO improvements identified in the roadmap.
  • JSON-LD schema markup, llms.txt, optimized sitemap and robots, and other indexability fixes.
  • Content restructuring for key pages and entity-rich FAQs.
Ongoing AEO Optimization
Monthly
  • Everything delivered in the Launch Sprint tier, plus ongoing optimization.
  • Continuous implementation of AEO improvements as your site evolves.
  • Customized best practice guidelines, checklists, and team education.
  • AI visibility monitoring and reporting across major AI platforms.
  • Strategy updates as AI search engines and citation patterns evolve.

Common questions

How is GEO or AEO different from traditional SEO?

SEO focuses on ranking links in search results. GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization) are both terms for the same practice that focuses on how AI systems interpret, summarize, and cite your content when generating answers. The goal of GEO / AEO is to get your brand mentioned in answers in ChatGPT, Gemini, Google AI overviews and other AI platforms. While there is overlap between SEO and GEO, GEO prioritizes clarity, structure, and credibility in ways that go beyond keyword optimization.

How can I tell if my website is optimized for AI-generated answers?

AI platforms don’t provide clear feedback on what they understand or cite. Stellar’s AEO assessment reviews your site through an AI-native lens and identifies what’s working, what’s missing, and what to prioritize next.

What does Stellar AEO Labs deliver as part of your AEO / GEO consulting service?

Stellar engagements begin with an in-depth AEO / GEO assessment based on our proprietary 5-pillar framework: Content Intelligence, Structured Data, Authority Signals, Indexability, and Recency. The assessment produces a GEO readiness score, an AI visibility snapshot across major platforms, and a prioritized roadmap of improvements across content, technical structure, and authority signals. Stellar then implements these improvements and provides ongoing optimization, monitoring, and team enablement to help maintain and expand visibility in AI-generated answers.

What do you need to start my AEO assessment?

We just need your domain, a short competitor list, and a list of questions you would like to be cited for.

Contact Us

Request a free AEO assessment score

To get started with optimizing your website for AI search visibility, submit your information here. Stellar will perform a mini-assessment to give you a AEO-readiness score along the different pillars of our framework. Your free report will be emailed to you within 2–3 business days.

Your report will be processed only if your website URL matches your email domain. We only send the AEO score to people associated with the company.

Thank You!

Your request has been received. Your AEO score will be emailed to you within 2–3 business days.