About Stellar AEO Labs

Built for the new era of search.

Search is shifting from links to answers. When an AI engine responds, it extracts and interprets your digital content, determines whether you are credible enough to cite and summarizes your business into a few sentences. Stellar AEO Labs helps companies turn their websites into clear, machine-readable sources that AI systems can confidently reference.

What we optimize for:

✶Clarity

✶Credibility

✶Machine readability

Leadership

20 years of experience building cutting-edge digital products

Neha Singh · Founder & CEO, Stellar AEO Labs

Neha is a technology entrepreneur, and a product and engineering leader with deep experience in optimizing web experiences for global brands. Her work spans modern web frameworks and structured content formats that improve brand awareness, engagement, and conversion. She brings deep expertise in creating high-performance websites that are intuitive, discoverable, and AI-ready.

Neha has been featured in 200+ press articles in publications such as CNN, CNBC, Forbes, TechCrunch, AdWeek, WWD, Business of Fashion, VentureBeat and more.
She holds 4 patents, and has won multiple industry awards including AdWeek AI Trailblazers Power 100, CSA Top Women in Retail Tech and Inc. Top 100 Female Founders.
She has been an on-stage speaker at 50+ conferences and events.

Experience

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Neha Singh previously founded and led Obsess as CEO for 8 years, the leading AI-powered immersive web experience platform, visited by 20 million+ users. Here, she worked with companies like Dior, Fendi, Ralph Lauren, J.Crew, L'Oréal, Charlotte Tilbury, e.l.f., Disney, NBC Universal, Universal Music Group, Mattel, Unilever, General Mills, Crate & Barrel, Dyson and more as customers. Obsess was acquired in 2025.
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Prior to Obsess, Neha was the Head of Product at Vogue for 4 years, where she led product strategy for Vogue's digital business including content products, ad products and discovery platforms.
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Neha began her career at Google, where she was a Senior Software Engineer and Tech Lead for 5 years.

Why Neha built Stellar AEO Labs

After years of building discovery-driven products, Neha saw the clear shift in consumer behavior toward AI engines as a primary way to discover and evaluate products and services. While most companies are investing in AI to drive internal efficiency, far fewer are addressing how they remain discoverable in the age of AI answers. Stellar AEO Labs was created to address this gap and help businesses adapt their digital presence to the new search landscape.

Connect on LinkedIn ✶

Fit

Who Stellar works with

Stellar AEO Labs works with businesses where AI-generated answers influence how your target customers discover, evaluate, and decide on your product or service. And where accuracy, nuance, and credibility matter.

E-commerce & Retail: Brands and products that appear in recommendations, comparisons, and best of answers. Details, differentiation, and trust signals shape outcomes.
SaaS & B2B Services: Software and service providers with complex offerings that require clear explanations, precise positioning, and proof of expertise to be correctly understood and shortlisted.
Financial Services: Products and platforms where precision, transparency, and trust are essential to influence customer confidence and decision-making.
Travel & Hospitality: Airlines, hotels, restaurants and attractions where current details, reviews, and bookability determine which experiences AI recommends.
Media & Publishers: Publishers and content-led businesses where authorship, sourcing, and editorial credibility directly affect how information is surfaced and cited.

Method

How Stellar works

We analyze how AI answers the questions that matter in your category and assess your site and the sources AI relies on, to find your biggest opportunities to stand out from competitors. Then we turn them into an AEO strategy and help you execute it.

Step 1AI answer data analysis

In-depth analysis of how each AI platform handles user questions relevant to your business
Identify gaps and opportunities to win visibility and recommendations

Step 2Site & source assessment

Your site evaluated on a detailed industry-specific rubric across the 5 AEO pillars
The third-party sources AI cites, and a roadmap of your highest-impact opportunities

Step 3Implementation & measurement

Execution help with content, schema, technical fixes and off-site strategy
Benchmarks re-run over time to show what’s moving visibility and sentiment

FAQs

Common questions

What should I be doing to prepare my business for GEO?

GEO involves more than traditional SEO best practices. Stellar’s assessment breaks down how your site is interpreted by AI systems and provides a clear, prioritized roadmap for improvement that we can help you implement.

Does Stellar AEO Labs help implement GEO improvements and best practices?

Yes. Stellar can implement GEO / AEO improvements directly on your website, or we can work alongside your product, engineering, and marketing teams to deploy them. For companies that want ongoing support, we also provide continuous optimization and AI visibility monitoring as the AI search ecosystem evolves.

Does Stellar AEO Labs provide an ongoing AI search optimization service?

Yes. Stellar engagements start with an AEO / GEO assessment that produces an AI visibility snapshot, and a prioritized roadmap of improvements across content, technical structure, and authority signals. Stellar then implements these improvements and provides ongoing optimization, visibility monitoring across AI platforms, and strategic updates as AI discovery patterns evolve.

How long does it take to see changes after I have implemented GEO best practices?

Some GEO improvements can show impact quickly. Others compound over time (especially authority signals).

Do you guarantee rankings or citations on AI platforms?

We cannot guarantee rankings or citations as AI systems are probabilistic and change frequently. Stellar AEO Labs focuses on controllable inputs that increase the likelihood of accurate citations.

Request a free AEO assessment score

To get started with optimizing your website for AI search visibility, submit your information here. Stellar will perform a mini-assessment to give you a AEO-readiness score along the different pillars of our framework. Your free report will be emailed to you within 2–3 business days.

Thank You!

Your request has been received. Your AEO score will be emailed to you within 2–3 business days.