✶Baseline
- A GEO readiness score and where your biggest lift is
- Visibility snapshot across major AI answer engines
About Stellar
Built for the new era of search.
Search is shifting from links to answers. When an AI engine responds, it extracts and interprets your digital content, determines whether you are credible enough to cite and summarizes your business into a few sentences. Stellar helps companies turn their websites into clear, machine-readable sources that AI systems can confidently reference.
What we optimize for:
✶Clarity
✶Credibility
✶Machine readability
Leadership
20 years of experience building cutting-edge digital products
Neha Singh · Founder & CEO, Stellar
Neha is a technology entrepreneur, and a product and engineering leader with deep experience in optimizing web experiences for global brands. Her work spans modern web frameworks and structured content formats that improve brand awareness, engagement, and conversion. She brings deep expertise in creating high-performance websites that are intuitive, discoverable, and AI-ready.
- Neha has been featured in 200+ press articles in publications such as CNN, CNBC, Forbes, TechCrunch, AdWeek, WWD, Business of Fashion, VentureBeat and more.
- She holds 4 patents, and has won multiple industry awards including AdWeek AI Trailblazers Power 100, CSA Top Women in Retail Tech and Inc. Top 100 Female Founders.
- She has been an on-stage speaker at 50+ conferences and events.
Experience
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Neha Singh previously founded and led Obsess as CEO for 8 years, the leading AI-powered immersive web experience platform, visited by 20 million+ users. Here, she worked with companies like Dior, Fendi, Ralph Lauren, J.Crew, L'Oréal, Charlotte Tilbury, e.l.f., Disney, NBC Universal, Universal Music Group, Mattel, Unilever, General Mills, Crate & Barrel, Dyson and more as customers. Obsess was acquired in 2025. -
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Prior to Obsess, Neha was the Head of Product at Vogue for 4 years, where she led product strategy for Vogue's digital business including content products, ad products and discovery platforms. -
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Neha began her career at Google, where she was a Senior Software Engineer and Tech Lead for 5 years.
Why Neha built Stellar
After years of building discovery-driven products, Neha saw the clear shift in consumer behavior toward AI engines as a primary way to discover and evaluate products and services. While most companies are investing in AI to drive internal efficiency, far fewer are addressing how they remain discoverable in the age of AI answers. Stellar was created to address this gap and help businesses adapt their digital presence to the new search landscape.
Fit
Who Stellar works with
Stellar works with businesses where AI-generated answers influence how your target customers discover, evaluate, and decide on your product or service. And where accuracy, nuance, and credibility matter.
- E-commerce & Retail: Brands and products that appear in recommendations, comparisons, and best of answers. Details, differentiation, and trust signals shape outcomes.
- Content & Media: Publishers and content-led businesses where authorship, sourcing, and editorial credibility directly affect how information is surfaced and cited.
- B2B SaaS: Complex products that require clear explanations, precise positioning, and proof points to be correctly understood.
- Professional Services: Services businesses where expertise, methodology, and reputation must be clearly communicated.
- Health Tech: Companies operating in regulated or high-trust domains, where accuracy, sourcing, and responsible representation are critical.
- Financial Services & FinTech: Products and platforms where precision, transparency, and trust are essential to influence customer confidence and decision-making.
Method
How Stellar helps
We evaluate your site through an AI-native lens and translate findings into clear, high-impact workstreams.
✶Detailed assessment
- Website audit across content, authority, and structured data
- Prioritized action items for marketing and tech
✶Execution support
- Hands-on help shipping schema, rewrites, and authority assets
- Ongoing monitoring and updates as AI discovery patterns evolve
FAQs
Common questions
What should I be doing to prepare my business for GEO?
GEO involves more than traditional SEO best practices. Stellar’s assessment breaks down how your site is interpreted by AI systems and provides a clear, prioritized roadmap for improvement.
Can my team implement your GEO recommendations without a big rebuild?
If you have already implemented basic SEO best practices, then yes — a rebuild or platform migration is not required. Most GEO wins come from content clarity, schema, and credibility assets.
Does Stellar only provide a one-time GEO assessment or do you have an ongoing engagement structure?
The GEO assessment is often a starting point. Some clients implement the recommendations independently, while others engage Stellar for execution, ongoing support, periodic visibility checks across AI platforms, and updates as AI discovery patterns evolve.
How long does it take to see changes after I have implemented GEO best practices?
Some GEO improvements can show impact quickly. Others compound over time (especially authority signals).
Do you guarantee rankings or citations on AI platforms?
We cannot guarantee rankings or citations as AI systems are probabilistic and change frequently. Stellar focuses on controllable inputs that increase the likelihood of accurate citations.
Contact Us
Request a free GEO assessment score
To get started with optimizing your website for AI search visibility, submit your information here. Stellar will perform a mini-assessment to give you a GEO-readiness score along the different pillars of our framework. Your free report will be emailed to you within 2–3 business days.
Thank You!
Your request has been received. Your GEO score will be emailed to you within 2–3 business days.